Serve It Up Privacy Policy
Effective date for the updated build: 18 September 2026
Nostalgic Game Studios provides Serve It Up. This policy describes the current Android game distributed through Google Play. It does not describe a separately hosted web edition.
Game progress and settings
The game stores progress, coins, shop names, upgrades, character choices and settings on your device so that you can continue playing. Normal and Hard mode progress are stored separately. No separate studio account is required. You can play using device saves without enabling cloud saves. Earlier Android versions without a Cloud save button store progress on the device only.
Android's backup service may back up app data depending on your device and account settings. You can manage those backups through your Android and Google account settings.
Google Play Games and optional cloud saves
Android versions use Google Play Games Services. The game attempts to connect when it starts, and Google may ask you to sign in or create a Play Games profile. You can dismiss this and play offline. Cloud syncing is enabled by default and can be turned off in Edit cloud save. Empty cloud slots are backed up automatically; differing device and cloud progress requires your choice before either version is replaced. Normal and Hard progress are saved together. Saved information includes earned coins, shop names, upgrades, character choices, tutorials and settings. We do not include payment-card information or purchase receipts in cloud saves.
Google stores cloud progress linked to your Play Games profile. The game uses your game-specific player ID to keep syncing linked to the selected profile and prevent accidental syncing after an account change. Google Play Games Services also processes gamer identity, SDK usage analytics and diagnostic information for its service and reliability. We do not request your friends list or add an advertising service. Optional game analytics is described below. Google encrypts Play Games data in transit. See Google's privacy policy: https://policies.google.com/privacy.
You can turn off automatic syncing from Edit cloud save. This leaves existing cloud data in place. To remove that data, first turn off syncing, then delete Serve It Up's game data through your Google Play Games profile. Google's instructions are at https://support.google.com/googleplay/answer/9130646. Clearing device data alone does not delete cloud saves, and cloud deletion does not cancel purchases. Cloud data remains until deleted through those controls or under Google's retention policies. A local backup is retained before cloud restoration and is removed when you clear the app's data.
Purchases
Google Play processes the optional one-time shop expansion purchase. The game exchanges purchase information with Google Play to check ownership, acknowledge a purchase and restore access. It stores a signed purchase receipt on your device. We do not receive your full payment-card details. Google processes purchase and account information under its own privacy policy: https://policies.google.com/privacy.
Restoring a purchase restores access to the expansion; it does not restore gameplay progress.
Advertising, analytics and device access
The Android game contains no advertising SDKs. It does not request access to your contacts, camera, microphone or precise location, and does not use the Android advertising identifier. We do not sell personal information or use gameplay information for targeted advertising.
New versions with the anonymous gameplay statistics setting use a limited aggregate reporting service operated by Nostalgic Game Studios on Cloudflare. This rollout is enabled only for connections from the United States; other and unknown regions are disabled. Where available, statistics are enabled by default and explained in Settings → Play statistics and this policy. You can turn them off in Settings at any time; there is no startup consent banner. An earlier choice not to share statistics remains off. No age question is required for this reporting feature. Where reporting is unavailable or not connected, no gameplay counters are sent.
The game combines counts of launches, tutorials, shop and difficulty selections, round starts and outcomes, broad performance and duration bands, upgrades, milestones and general loading/save/error outcomes. Counts are grouped by shop, difficulty, app release and testing/production channel, and combined into daily totals on the server. We do not send exact coin balances, personal shop names, character choices, email addresses, cloud saves, purchase receipts, player or device identifiers, precise event times or raw error messages. The server does not keep individual session histories. The app also sends combined counts of expansion offer views, purchase attempts and general purchase/restore outcomes, without receipts or accounts. These are operational counts, not verified revenue; financial totals remain in Google Play reports.
A small summary stays on your device: first measurement day, last counted UTC day/week/month, day-1/day-7/day-30 return markers, accumulated foreground time and completed round count. It has no identifier and is not linked to cloud saves. It lets the app contribute approximate active-installation and return counts and broad session/progression bands without sending those local dates or exact totals. Calendar weeks begin on Monday in UTC. Return measurements begin when this feature first runs, which can be later than installation. Turning statistics off clears this local summary and queued counters. If you turn them on again, measurement starts anew. Reinstalls, multiple devices, connectivity and opt-outs affect accuracy.
Counters are held temporarily in device memory and sent using encrypted HTTPS. They may be lost when the game closes or a connection fails. No analytics cookies or persistent tracking identifiers are set. Cloudflare necessarily processes network information such as IP addresses to deliver and secure requests; the reporting application does not store these in its database or request logs. An approximate country is checked transiently to decide whether reporting is available and is not saved in our gameplay statistics. We do not use this information for advertising, individual profiling or combining with cloud accounts. Cloudflare may also receive browser network-failure reports for delivery diagnostics; its documentation states that IP addresses in that reporting pipeline are processed transiently and not logged. These reports are separate from our gameplay totals. Infrastructure processing is subject to Cloudflare's terms and privacy policy: https://www.cloudflare.com/privacypolicy/.
We use the totals solely to improve the game's tutorials, balance and reliability. Turning the setting off stops new collection and clears unsent counters; it cannot recall an already received request. Reports omit small daily totals. Daily aggregate data expires from the active database after 90 days; provider recovery backups may retain expired aggregate data briefly. Because these totals have no player identifier, we cannot identify or remove one person's contribution from a combined total. Contact games@nostalgicgamestudios.com with privacy questions.
Earlier versions used optional Google Analytics for Firebase for players aged 18 or over who expressly opted in. Those versions collect gameplay events, purchase outcomes, device/app information, approximate location and an app-instance identifier that connects sessions. They do not send your name, personal shop names, cloud player ID or saved game. Their existing opt-out remains available in Settings → Play statistics. The new aggregate implementation removes the Firebase Analytics SDK; this does not retroactively delete information sent by older versions. For past analytics requests, send any privacy request reference obtained in the older version to games@nostalgicgamestudios.com. Without that reference we may be unable to identify your records. Earlier data remains subject to the Google Analytics property's retention settings; aggregated reports may remain longer. See https://firebase.google.com/support/privacy and https://policies.google.com/privacy.
Contacting support
If you email games@nostalgicgamestudios.com, we receive your email address and the information you choose to send. We use this information to respond to your request and investigate problems. Please do not include passwords or payment-card details. Email providers process these messages to deliver and store correspondence.
Retention and deletion
Local progress and settings remain on your device until removed. You can delete local app data using Android's app storage settings; this resets your progress. Uninstalling may also remove local data, although device backups may restore it later. Manage or delete any backups separately in your device or account settings.
Purchase records held by Google are managed under Google's policies. Deleting local game data does not cancel a purchase or erase Google's transaction records. Support correspondence is retained only as needed to handle your request, related follow-up, or applicable legal obligations. Contact us to request deletion of information you have sent to support.
Children
The game can be played without providing personal information to Nostalgic Game Studios. It has no in-game chat, public profiles or advertising. New aggregate statistics are limited to service-improvement counts under the controls described above. Earlier Firebase versions keep their age and opt-in restrictions. No analytics is used to contact children or personalise advertising. Parents and guardians can manage purchases through Google Play's family and purchase-approval settings. If you believe a child has sent us personal information through support, contact us so that we can address the request and delete that information where appropriate.
Security and your choices
We limit the information used by the game to its functionality. Your device's security and backup settings help protect locally stored progress. No storage or communication system can be guaranteed completely secure. Depending on where you live, you may have rights to access, correct or delete personal information, or to raise a concern with a data-protection authority. Contact us with privacy requests.
Policy changes
We will update this page when our practices change and revise the effective date. We will explain material changes to data handling before or when new features become available.
Contact
Nostalgic Game Studios
Privacy and support: games@nostalgicgamestudios.com